Use Your Website
PROMOTING YOUR RESTORATION SUPPORT GROUP
USE A MENS WEBSITE TO PROMOTE YOUR GROUP
YOUR MEN’S WEBSITE: A GREAT TOOL FOR REACHING THE MEN’S AFTER ABORTION CLIENT
One great advantage to using a website to market your men’s support group on the Internet is that you can place descriptions and photos of the services your center offers. This is important because many clients use the Internet when researching personal help. The problem is most pregnancy center websites have been created for women. Thus, if you are going to branch off into a new men’s outreach, it would be worth creating a male-focused website that details the hope available, the pain he is experiencing and the steps to quickly make a difference. This site needs to be done in earthy male-predominant colors such as black, browns, grey, orange and white. Using a theme like ThemeForest’s Story Theme for WordPress, (this is the theme this training was created with) you can easily build yourself a rock-solid men’s site in a matter of hours. If you need help, call Ken Freeman at 214 703 0505.
Still another advantage to using a website to market your support group is the ability to reach a large, worldwide audience. The Internet essentially knows no boundaries and advertising on a website means the support group can reach around the world instead of being limited to their general location. Advertising via other medium such as television, radio and the print media is somewhat limited and may only reach potential customers in a relatively small geographic area. The internet opens the entire world to your outreach. Last Harvest reaches over 180 nations each month with our family of websites.
Another advantage to using a website to market your support group is that the Internet is available 24 hours a day. This essentially offers you a way to serve the hurting individual 24 hours a day. While other support group providers may be limited to their regular business hours, your website will enable you to reach your customers at any hour of the day.
This is especially important for reaching potential clients who may work during the day and often are reach out for help in the middle of the night. Many potential clients work long hours and appreciate the ability to research and find help after hours.
MY HEALING CHOICE IS A EXAMPLE OF USING THE WEBSITE TO REACH THE AFTER ABORTION CLIENT
The site, www.myhealingchoice.com, is an on-line, on-demand, at-your-own pace version of FREE ME TO LIVE as a set of interactive, audio/video enabled web pages available 24/7/365. Since post our course online, we have found that we have reached over 8000 on just this one site. Every week, someone starts the course. Each one are encouraged to contact our office. The result, Last Harvest email is now showing more than 17,000 in the contact list.
DOES ABORTION HURT IS ANOTHER APPROACH
First, this static, page does nothing but invite them to grab a free download called “DOES ABORTION HURT?” So far, I have distributed 5,000 pdf’s. Each pdf ends with a link to www.findpregnancyhelp.com or the www.afterabortionsurvey.com. Ask about having your men’s group added to the bottom of this pdf.
AFTER ABORTION SURVEY IS ANOTHER WAY TO REACH THE CLIENTS
This site is aimed at men and women and those who take this survey are referred back to My Healing Choice or FREE ME TO LIVE to order the book. Ask about our low cost advertising of your men’s support group on the male “answer’ page.
Do not attempt to market life in today’s world without a website. Every center needs a web site. Every after abortion class needs to advertise the support group online. Every men’s site must be focused on the man. With the cost of sites being low, there’s no reason not to have a separate site specifically dedicated to after abortion help for men. With the extensive growth of the internet and the public’s access to the web ever increasing, you will be greatly surprised by the people that learn about you online.
If you are needing site management or site updating, you might want to know about our Site-Keeper service. If you have an older, static site and need an engaging site ready for audio/video and galleries and more, visit WP-SiteMakers.com!
Learn more about keeping your site updated and fresh: View Site-Keeper.com
USE VIDEO TO REACH THE HEART
Today’s pregnancy center should not only have a web site for clients, but they should also be posting videos on YouTube, Vimeo, Facebook, and Flicker. Each of those blogs have a audiences in the multi-million audience level. Place a video on your site and watch what happens. (*If you need a site video created, ask about our national video support service.)
View this short video: Kurt Ramspot sharing his story of a Fathers Great Love
As you see, TESTIMONIALS ARE WORTH THEIR WEIGHT IN GOLD! They engage people emotionally. They share in the feelings. They want to learn more from who they see. They feel they know the person now more than a cold static website. In fact, a video testimonial is something that you need on any post-abortion outreach site. However, here’s the issue to be aware of. If you use a video, never leave it on the site forever. Never have it auto-play when the page loads. One of the most bothersome factors of most pregnancy resource center sites is the video that starts with “Boom boom boom…..Boom boom boom” I am sure you have seen that video. It would be 100% more pleasing to the audience if it was set to play on “click” not “load”. When you shoot a video, plan to have a different video the next week. This keeps people coming back to your website, week after week.